What the New Google Search Essentials Tells Us About SEO

Are you familiar with Google’s webmaster guidelines?

It’s been around for years and has broken down the do’s and don’ts of SEO.

But that was outdated. So Google replaced it with Search Essentials. This presents a whole new set of requirements if you want to be successful with SEO.

They are more specific about what they like and dislike. Much of it is vague like the old webmaster guidelines, but it contains some useful details from an SEO perspective.

Here’s what you need to know.

Automated Content
I spend a lot of time working with automated content. This makes sense, as there are many tools that offer AI-generated copies.

We also offer AI content as part of our Ubersuggest tool, used by over 20,000 people daily.

But I was him one of the biggest critics of AI content. Because no matter what tool you choose, nothing is better than a human being.

Instead, you can use them to give you a head start, but you need a human to help modify the content to help make it better as well as to add creativity to the piece.

Here’s what Google shared what they don’t like when it comes to AI written content (keep in mind Google also put this in the spam section of Google Essentials):

Text that makes no sense to the reader but contains search keywords
Text translated by an automated tool without human review or curation before publishing
Text generated through automated processes without regard for quality or user experience
Text generated using automated synonymizing, paraphrasing, or obfuscation techniques
Text generated from scraping feeds or search results
Stitching or combining content from different web pages without adding sufficient value
The big takeaway for you here is that Google isn’t saying that you can’t use AI-created content. They have an issue with the quality of AI content.

Just think of it this way if you create AI-written content on a mass scale and don’t have humans editing it, people won’t find it valuable, they will bounce away, and the user metrics won’t be great… which all just means it won’t rank well.

With your content marketing efforts if you want to rank well you really only have a few good options:

Write content yourself
Pay someone to create your content
Use an AI tool to create content, and then use a human to HEAVILY modify it.
If you choose option 3 and still want to rank up, when I say someone needs to change it “significantly” there are a few things you have to do:

Length Extend – Most AI-based stuff Too short and barely covers the topic
Adding more words provides more value to the reader.
Add Personal Experience – People love to tell stories and read about personal experiences. That’s how we learn. It’s too hard for AI creators to add “personal experience”. So a human would have to add that part.
Please update the content – ​​old is old, probably read before. AI creators use the internet to create “new” things using things that have been written before. But honestly, it’s nothing new at all, just a regurgitation of content. So we need someone to add new stats, data, information… anything that sets us apart from the competition.
Add a little personality – In the future, AI creators should be able to add personality to the content they create, but I haven’t seen it yet. I literally paid most, if not all, AI creators to test it. I have yet to see one that adds individuality. Express your personality through your content because people connect with people, not robots.
Analyzing the WordStream results, the average cost per action is just under $10. Cost-per-action is a pricing model in which you are paid for specific eligible actions. B. Forms Sold or Submitted.

CPC can generate fast and profitable sales, but it can cost you thousands of dollars to acquire new customers.

Using SEO for ecommerce allows your website to appear in his SERPs and get free organic traffic.

But there are some mistakes you should avoid if you want to succeed.
Ambiguous Product Description: Here you can enter meaningful keywords for your product. Write product descriptions to help your customers understand what to expect. Think of the search queries from your users when naming your product. Optimizing your product page will increase your chances of ranking higher for your product. The product description is clear and answers key questions that prompt users to complete their shopping cart.
View Product Reviews: The beauty of product reviews is that they are generated by customers. It’s basically user-generated content on the screen. Reviews share a customer’s unique experience with a product. This site is like a living update that brings more people to your site.Reap the SEO benefits that reviews bring to your ecommerce site