7 Web Development Trends to Expect in 2023

1. Progressive Web Apps (PWAs)
Progressive Web Apps (PWAs) are nothing new, but their latest iteration replaces Web Apps forever. PWAs help websites load on the fly and work offline with apps like Google Maps. Companies like Starbucks, Uber, Pinterest, and Twitter use PWAs to improve their user experience. In 2023, more organizations will start using PWAs.

Web Development Trends: Starbucks Progressive Web Apps Started Trending His PWAsImage Source

In the second quarter of 2022, more than 58% of his international web traffic will come from mobile devices (excluding tablets). ) was from
With the increasing use of smartphones and tablets to perform various online tasks, transforming web applications into PWAs is more important than ever.

PWAs not only offer an unparalleled user experience, but also offer additional benefits such as reduced development costs and seamless provider maintenance. It also visually looks and behaves like a normal web page.

In 2023 HTML, CSS, JavaScript, React, WebAssembly or Angular will be used to create PWAs.

2. AI Chatbots
In 2023, AI chatbots will be further refined to meet the needs of users. To achieve this, bots leverage machine learning, natural language processing, and information retrieval techniques to adapt user behavior more efficiently.

HubSpot Captures Website Development Trends with AI Chatbots

AI-enabled chatbots not only help businesses perform faster actions over voice or text chat, but also improve the customer experience. is also helpful. Use AI chatbots to collect data, answer frequently asked questions, and troubleshoot other issues. The result is a seamless digital experience that your customers will enjoy.
Many well-known B2C companies are already serving their customers with AI chatbots. According to Forbes, marketers’ use of AI grew 190% between 2018 and 2020, with many working on Facebook Messenger, Whatsapp, and Skype instead of standard chatbots. AI chatbots are expected to gain even more momentum in 2023.

3. Faster Mobile Pages
According to Unbounce, nearly 70% of consumers say page speed influences their purchasing decisions from online merchants.
In other words, don’t ignore website speed. This is where an accelerated mobile site comes into play.

Accelerated Mobile Pages (AMP) was first introduced by Google in 2015 to provide mobile users with a lightning-fast digital experience. Google’s AMP not only provides a seamless user experience and lower bounce rates, but it can also improve key business metrics. In fact, these metrics are just as important as the number of conversions on your website.
AMP usage has declined slightly since 2020, but it is still the most popular mobile technology in the world, used by 35% of websites implementing mobile technology and over half of the top 10,000 websites.

4. Single Page Applications

 Recognized as one of the most important recent trends in web development. Single Page Applications (SPAs) load a single HTML page into the visitor’s browser and present the content to: It’s a JavaScript-based web application that loads like I needed it to update dynamically without refreshing the page.

The developer community and Google, Facebook, and Twitter have largely adopted his SPA. Users can use your website without having to load an entirely new page from the server, greatly improving overall performance.
Maintaining a SPA requires more effort, but the tradeoff may be worth it.

In addition to being cheap and relatively easy to build thanks to the popular AngularJS framework, SPAs consume less server space and efficiently present user information on a single page without the need to navigate. To do. These advantages make the SPA a win-win for both the developer and his website visitors.

The SPA trend is expected to continue next year as online consumers expect faster and easier app experiences.

5.Voice Search Optimized
Voice search, first introduced by Google in 2011, is rapidly gaining popularity. Smart virtual assistants such as Alexa and Siri saw unprecedented market growth in 2019 and are expected to grow rapidly in the future, according to Grand View Research analysis.

According to Google, 27% of people use voice search on mobile. A Microsoft study found that 72% of his users have used a digital assistant in the last six months.

Web Development Trends: Google Homepage Voice Search Icon

More tech giants are entering the market or developing new products such as Google Home and Apple HomePod to meet consumer demand.
More than half of US adults also own smart home devices. As a result, voice search is more important than ever.

Consumers aren’t just using smart speakers for voice searches. He also uses smartphones and his IoT devices. This means that voice search results appear higher and more frequently on search engine result pages. So in 2023, companies will be optimizing their products and content strategies for voice search.

6. WordPress Development
The WordPress CMS powers over 40% of all websites, and it’s important to be careful. As an open source platform, WordPress continually adds features to meet the needs of its users. There are many WordPress-specific web development trends, but they are worth digging into.

WordPress will be improved in many ways in the new year.
For example, the new navigation structure makes the user experience simpler. This overhaul aims to unify the currently separate post editor and template experiences. WordPress also offers new design tools to bring your website to life.

7. Motion UI
Today’s consumers not only expect faster, mobile-optimized digital experiences, but they also demand richer, more interactive experiences.
This is one of the reasons why motion UI has become so popular. Motion UI is a front-end framework that enables developers to create fully responsive websites and mobile applications, using predefined movements within the native app environment. This framework allows elements to slide, rotate, bounce, skip, etc.

Web Development Trends: Motion UI Landing Pages, 2022 Website Development Trends.
Common places to implement Motion UI are headers, footers, and menus. This framework gained momentum in 2018, but thanks to technology in the SASS library, it has become more accessible and one of the major web development trends for 2023.