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5 Emerging Mobile App Technologies for 2023 and Years Beyond

1.Artificial Intelligence
AI is one of the leading mobile app technologies that businesses are using to create intelligent and highly useful applications. According to McKinsey research, artificial intelligence brought him $39 billion in investment in 2016, and that number is only going to increase in the coming years.

AI is used to make mobile applications intelligent, recognize user behavior, and make critical decisions. In other words, AI uses the data collected by the app to learn user behavior and further improve the app experience.
Here’s how some of the top applications available worldwide are using AI to support their operations. According to a recent Gartner study.

Recommendations: Apps such as Amazon and Netflix use AI to recommend products to users to buy, content to stream, and in some cases life partners. select.
Rationale: Apps like Google Maps and his Uber sometimes change routes based on traffic conditions. This is AI. Using thinking skills, artificial intelligence helps drivers make quick decisions in real-time and provide the best possible service to users.
Improved security: By learning your customers’ normal behavior within your app, AI can set rules to improve your app’s security. For example, if a malicious bot attempts to impersonate one of the users’ girlfriends to steal data or place unwanted orders, the AI ​​system will track that anomalous behavior and stop the transaction on the spot. .
Integrate artificial intelligence into your applications to deliver highly personalized experiences to your customers, predict customer behavior, display more relevant ads, increase engagement, increase sales, and improve app performance. can lead you to success.

2. Geofencing
Geofencing is a technology that enables mobile app owners to leverage location-based marketing.
The technology helps mobile app marketers collect data about when consumers enter and leave a particular region so they can target them at the right time. Here are some examples of how marketers can make the most of this technology.

Increase physical traffic to your store by sending push-notifications when consumers pass by.
Recommend products based on past in-app customer behavior Increase awareness of his
brands By collecting feedback from her consumers or opening his lines of communication between users and businesses Improve customer service.
Geofencing is probably one of the most popular tools he has for connecting with his audience these days. Therefore, brands are making the most of this technology. Integrating geofencing technology into your mobile app can give your business a competitive edge.
Geofencing Mobile App Technology When used correctly, geofencing mobile app technology can help generate real-time engagement, build loyalty, and maximize conversions. See how giants like Uber (the world’s largest taxi application) use geofencing to target and stay connected.

3. Progressive web apps for years to come.

While this is not a new trend in the world of mobile app development, PWAs are here to stay and help businesses reach their goals in a cost-effective manner.

These apps act as a bridge between web pages and native mobile applications and are built using HTML, JavaScript, and CSS.
Great examples of PWAs include Starbucks, Uber, Twitter Lite, Expedia, QR Code Scanner and Hulu. However,
Starbucks is one such brand that takes full advantage of the power of PWAs. It replicates most of the functionality of the native app into his PWA and provides users with a personalized experience to engage their users. It’s fast, you can pay with your phone, and it even works in offline mode. is 99
4% smaller than Starbucks native iOS app.

Starbucks Mobile App Technology
Here’s why you’ll want to run your business on mobile devices with progressive web apps instead of native mobile apps in 2023. Loading speed
Cut app development costs by 4x
Reduced maintenance costs by 33%
PWAs are considered the next big thing in the future of mobile app development, no less than native apps, almost the same future and experience. Provides access to the clipboard, starts in full screen mode, allows icons to be added to the client’s home screen, and allows users to access services in offline mode.

Ready to bring your app idea to life with PWA at a fraction of the cost? Get in touch!


4.bots and IoT
chatbots or bots are also emerging as a revolution in the mobile app industry. According to reports, the chatbot market will be worth $1.25 billion by 2025. According to Business Insider, global consumer spending on chatbots will reach $142 billion over the next two years.
You can create a company bot too.

This significant growth is due to advances in technologies such as artificial intelligence, machine learning and natural language processing. Communicating with chatbots will also become more natural in the coming years thanks to technologies such as speech and facial recognition, semantic search and sentiment analysis.

These bots will also become a vital part of the rapidly growing Internet of Things ecosystem. For example, Microsoft’s Cortana and Apple’s Siri are considered mobile her apps where the user interface is the customer’s own voice.
Therefore, chatbots will undoubtedly become the central hub of apps and IoT devices in the years to come.

5. ARVR Technology for Mobile Apps
A few years ago, AR and VR technology was only used in gaming apps such as Pokemon Go.
However, since then, these technologies have spread and are now mainstream. Today, industry uses these amazing technologies for more practical and useful purposes.

Navigation
Interior Design
Property Survey
Education
User Guides
Maps, IKEA, Nike, and many more. So if you’re planning to jump into augmented or virtual reality to enhance your business offerings, now is the right time.